Boy, have I been busy. I decided to take a big plunge and dive into advertising. Can I afford it? No. Is my shop (and my production habits) ready for the potential custom? Maybe not. But Lora Hart Jewels has been open for a year and I've only had about 11 sales. Don't let the huge "14 sales" number on Etsy fool you. I've been doing a lot of trades lately and lowered certain prices to .20 so I could claim a few more purchases (don't tell anyone).
So I bid on Project Wonderful ads on Craft Cast and Daily Art Muse. Then when another favorite blog started offering advertising, I inquired. The Paris Apartment is a fabulous blog with luscious pictures that I'd really like to jump into and begin a virtually new life. But her advertising rates are real world. I was taken aback at first. Way back to "Thanks Anyway". But she was so enthusiastic about my work, and I really think her followers are more my type of audience than the typical Etsy shopper, that I'm going to try it out. And I don't realllly need to go out to eat so much do I?
So I've created 6 ads (with much help from Saint Paige) which will rotate in some kind of flash thingie - the P.A. web mistress will take care of that part. I think they turned out beautifully and am really excited about the whole thing now. I'll give it a month and see if my numbers jump. And I can track where visits to my shop come from using Google Analytics. Now it's butterfly time. Wish me luck!